Primary research is defined as a methodology used by researchers to collect data directly, rather than depending on data collected from previously done research. Technically, they “own” the data. Primary research is solely carried out to address a certain problem, which requires in-depth analysis.
Some examples of primary research are
Interviews
Online Surveys
Focus Groups
Observations
Secondary Research
Secondary research is a type of research that has already been compiled, gathered, organized and published by others. It includes reports and studies by government agencies, trade associations or other businesses in your industry.
Examples of secondary research
textbooks
news articles
encyclopedias
Qualitative Research
Qualitative research relies on unstructured and non-numerical data. The data include field notes written by the researcher during the course of his or her observation, interviews and questionnaires.
Quantitative Research
Quantitative research is “explaining phenomena by collecting numerical data that are analyzed using mathematically based methods (in particular statistics).”* Qualitative research seeks to answer questions about why and how people behave in the way that they do. It provides in-depth information about human behavior.
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